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our inspiration

Inspiration for pink remembrance tree website:

On July 17, 2009, 21-year-old Casey Feldman was walking in a crosswalk on the way to her summer waitressing job when she was struck down by a distracted driver in Ocean City, N.J. She died hours later.

Her parents Dianne Anderson and Joel Feldman continue to honor Casey through a series of websites, Casey Feldman.com and the Casey Foundation.

Pink was Casey’s favorite color. When the holidays approached, Dianne began searching for pink lights to decorate their indoor Christmas tree. Realizing that outdoor commercial grade LED lights were available, Dianne was inspired to light up their 80-foot, 325-year-old sycamore tree resulting in a more spectacular display than anyone imagined. The breathtaking display of thousands of pink LED lights hugging a massive tree has received print and television news coverage. Although originally intended as a holiday display, the tree has remained lit and will remain lit year round in honor of their daughter.

Soon, others began asking to do a similar display in honor of loved ones who lost their lives in traffic accidents. Additionally, highway traffic officials, schools, and local townships became interested in similar displays as a reminder to everyone that tragedies can occur as the result of distracted and unsafe driving.

It is the Feldman’s hope that pink lit trees everywhere will become a symbol for the dangers associated with unsafe driving, and a memorial to the victims whose lives have been lost as a result.

You are invited to memorialize your loved one here. You do not need a pink tree to remember your loved on this website.